All About


Trained in womenswear, Charlotte Kroon founded her brand in Luxembourg, after graduating from Istituto Marangoni London in 2017 she is now pursuing her MA in Fashion Collection and Marketing at Istituto Marangoni Florence.

Naive Escape

Kroon has a very naive approach in terms of design aesthetic, using fashion as a form of escapism.  The lightness and carefreeness unique to a child is a general feeling the designer tries to transmit with her collections. Always aiming to analyse and interpret concepts in a unique way by creating her own aesthetic language, making it as personal as possible. Nostalgia from a personal perspective, combined with contemporary elements are key ideas of the brand.



The brand's identity is based on the unconventional use of textile, the element the designer has the most fun with. The Kroon signature textile used is hessian, which is a highly eco-friendly and rarely used fabric in luxury fashion. The designer likes to play with ‘ugly’ or plain and basic fabric by manipulating them with hand painting, embroidery, and patchwork. For the SS18 Collection the childish aesthetic is used in figurative shapes as well as rough ’over the border ‘ painted stripes.


Where to buy

The collection will be available exclusively in Annex Rinascente Milano from the 6th-19th March 2018, followed by the Kroon online shop.